A popular Women’s Apparel Line founded in 2009 in Toronto, Canada has partnered with rising star Chase Tang, a Mental Health Advocate and Asian Canadian Actor.
The branding and marketing message for TITIKA centers around empowering and inspiring women through storytelling and a feeling of belonging. The apparel is suitable for both health and comfort in an office setting as the company believes consumers “want activewear with a less sporty appearance.”
Eileen Zhang, Founder & Creative Director
The latest campaign according to the website is “Life is a song, define your rhythm.”
Melody Shang, Global Marketing Officer
TITIKA plans to invest heavily in digital marketing to drive online sales. The company currently has offices in Toronto, San Francisco, Hong Kong and China.
