Shanghai Fashion Week
Year 2020 kicks off in an unusual way, with COVID-19 spreading across the world and the fashion industry facing unprecedented challenges. In order to help brands and designers during the crisis, Shanghai Fashion Week carries on the platform's mission of industry explorers and industry pioneers by making the decision to launch a special edition in a digital way: Tmall Cloud Fashion Week.
Shanghai Fashion Week organized an online press conference on Wednesday and unveiled its schedule and lineup for this special edition. From March 24th to 30th more than 150 fashion brands were assembled in the cloud via the Tmall platform.
On March 27th, the TITIKA Team joined the innovative event and did a live cloud presentation of our new WISHES Collection. We were proud to present our Canadian designers’ works to international buyers and Chinese audiences. We hope our multi-functional designs give sports fans a new experience.